Forgotten Heroes: Visionary and the Manager
by N S Rajaram on 05 Mar 2017 4 Comments

While Verghese Kurien is justly renowned for his contributions to India’s White Revolution, its founder Tribhuvandas Patel is not as well known to the public. His vision of milk cooperatives networked into a national grid was as necessary as Kurien’s management skills in making India the world leader in milk production. He was also the founder of AMUL, a name that is virtually synonymous with milk and milk products in India today.

 

His achievement of creating a national grid by networking small producers distributed over a large area is worth revisiting today as the country embarks on a program of meeting its energy needs by exploiting solar power.

 

Tribhuvandas Kishibhai Patel was born on October 22, 1903 in the village of Anand in Gujarat, a village that he was to make internationally famous by founding Anand Milk Union Limited or AMUL. Founded in 1946 as a small cooperative it has now grown into a $2.5 billion giant. While it lists only about 750 people in its marketing division as employees, it has a pool of more than 3 million independent milk producers as members.

 

In addition, the AMUL model has spawned many imitators in milk production and in food industry in general. It could serve as model for solar energy production also, especially in combination with the proposed national river grid.

 

As a youth Tribhuvandas came under the influence of Mahatma Gandhi and Sardar Patel and participated in the freedom movement. He was imprisoned several times in 1930, 1935 and 1942. He grew particularly close to fellow Gujarati Sardar Patel who impressed him with his capacity to organise people and get them to work towards a common goal. This was the lesson he took to heart when as early as the 1940s he began working with the farmers in the Kheda District under the guidance of Sardar Patel. Soon he set up the milk cooperative union in his native village of Anand to which he was closely attached. He was the first chairman of AMUL.

 

As the milk cooperative began to grow, he recognized that it needed professional management skills that he did not possess. In 1950, he brought in a brilliant young manager called Verghese Kurien (born 1921) to run AMUL. The rest, as they say is history.

 

Tribhuvandas’ contribution was widely recognized with the Ramon Magsaysay Award in 1963. The Indian Government gave him a Padma Bhushan only the following year. The award seems inadequate given the magnitude and impact of his contribution when people who have done far less like Brajesh Mishra and Amartya Sen have received higher awards. (Also, why do Indian Governments always wait for foreign recognition before they do?)

 

Untypically for an Indian leader, Tribhuvandas was not ambitious for position or personal glory. When he voluntarily retired from the chairmanship of AMUL, the people - not the Government - rewarded him with six lakh rupees representing one rupee contribution each from six lakh grateful members of the cooperatives he had helped to start.

 

He used this fund to start a charitable trust, named the Tribhuvandas Foundation, to work on women and child health in his native Kheda district. He was its first Chairman. Characteristically, he handed over the chairmanship to Verghese Kurien when the organization started to grow rapidly, receiving funds from foreign sources.

 

Tribhuvandas Patel and Verghese Kurien - the visionary and the manager - made an ideal pair. The people of India are fortunate that they had such a dedicated and selfless pair to serve them.

 

The White Revolution is a near textbook example of the wisdom of the old saying, “Think big, but start small.” Research managers know that when venturing into uncharted waters it is better to start on a small scale so that the problems become easy to identify while the cost of failure is still small.

 

A bureaucratic mindset on the other hand prefers the reverse approach of a large program with unclear goals. An example of the latter is the NREGA (National Rural Employment Guarantee Act) that has drained the national exchequer while producing no tangible results.

 

The same money allocated to a few pilot projects in river linking would have provided a valuable learning experience that might have come in handy today. It would have given productive employment to thousands. It is obvious which path is to be preferred in trying to harness solar power. 

User Comments Post a Comment
Varghese kurien is the bloody culprit who is responsible for destruction of native breeds .. he is a syrian catholic, who promoted slaughter house in large scale, and defended it by saying that those cows which do not produce milk should be culled, as it is waste of resources..

I dont know why the Hindutva intellectuals are supporting all those adharmic people and glorify them ?

senthil
March 05, 2017
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There are parallels in the agricultural sector. Late Dr Riccharia was a patriot and withstood the pressure from world bank, and Ford Foundation to take Indian agriculture on an unsustainable path.Look at the total destruction of India's soil resources. All our native rice varieties have vanished. He had a collection over 25000 rice germplasms which the World Bank wanted to usurp them, bribing him. But he valiantly withstood all the baits. But, there were others who were prepared to sell their souls for money, dubious "awards" and positions. . Punjab, the "cradle" of the so-called green revolution is the best example. The highly soil exploitative farming, euphemistically known as the "green revolution", was a grand strategy of the US to control Indian agriculture. For a time, India produced more food, but, at what expense? Look at the terrible environmental fallout - our soils are degraded, our water system is a complete wreck, just to cite some examples. If late Dr Riccharia was made the Director General of the Indian Council of Agricultural Research, we would not be facing a situation that we do now. Apart from Dr Riccharia, there were, and are, (who are living) other patriotic Indian agricultural scientists, who did exemplary research. One example is "The Nutrient Buffer Power Concept", a revolutionary soil management technique, which has shown the fallacies of the green revolution, and opened up a new path. The fate of such dedicated and capable scientists in this country is pitiable, thanks to the manipulations of the "power-that-be"
Professor K.P.Prabhakaran Nair
March 05, 2017
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Verghese Kurien destroyed native breeds. All for the Jersey cow. Western countries are now running after A2 milk, while we celebrate villains like Kurien who stuffed A1 milk down unsuspecting Indian throats.
jambudveep
March 06, 2017
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Thats true , Development can not be on the cost of our health,culture & society. This was refuted back by Sh. ViveKaNand ji centuries back to western people. Infact we have very short memory and we have been made to see the things in current perspective by English elite type of education and what not. A2 milk and A1 is imp. issue and supreme court of India is also not leaving any stone unturned to stop native breed of cow by banning Jallikattu which produce A2 milk.

We are extra obsessive with western style of Mgmt and copy which is never in our interest, If india has to develope then it has to go along with her own knowledge,ethos,values,civilisation and morales. Time and again it was demonstrated on many fronts that we are far superior than many countries on a few fronts like , ISRO,DRDO, intellectual resources etc.
raj pati mishra
March 07, 2017
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